Port of Gothenburg 400 Years


In June 2023, the residents of Gothenburg gathered to celebrate the city’s 400th anniversary during a spectacular anniversary festival in Frihamnen.

The city’s port is the true reason and driving force behind the city’s founding, and thus Port of Gothenburg also celebrated its 400 years.

We were commissioned by Port of Gothenburg to organize the port’s event during the anniversary festival.

The Challenge

Tasked with creating a memorable experience for visitors of all ages and simultaneously promoting the Port of Gothenburg during the anniversary festival, we faced an exciting challenge. The goal was to showcase Gothenburg port through history while emphasizing the modern port that is now the hub for Sweden’s business.

Our Solution

We designed and created an inviting booth in Frihamnen, constructed with containers to convey the authentic identity of Port of Gothenburg. In the four containers, visitors could experience Port of Gothenburg through four centuries. From the Ostindiefararen, the wave of emigrants, Greta Garbo, and dockworkers with funny nicknames to the modern and sustainable port that exists today.

Visitors also had the chance to board the MS Trubaduren and embark on a guided tour through Gothenburg’s history. An entertaining guide led visitors through the city’s maritime development, with surprising encounters along Gothenburg’s inlet.

For those who couldn’t participate in the MS Trubaduren tour, our booth offered an impressive VR experience of the harbor entrance. The booth was adorned with plants and areas with sun loungers to create a cozy atmosphere. For younger visitors, we provided the opportunity to dress up as pirates, get face-painted, and participate in an exciting treasure hunt. In the sun, both young and old enjoyed the popular “Ice Cream Boat” from the Port of Gothenburg. 


The five-day event was an overwhelming success for both the city and the Port of Gothenburg. Visitors enjoyed unique activities and immersive guided tours that made a strong impression. Through a combination of creativity and skilled subcontractors, we not only surpassed expectations but also enhanced the Port of Gothenburg’s presence.

In the project, we worked on…

Research & Insights
Concept & Content
Design & Procurement
Logistics & Flow
Construction & Implementation