In the summer of 2019, the company NJIE wanted to market its exciting new product ‘Yow’ as well as the already highly popular drink ‘Freeno’.
Our mission was to produce a summer tour, using a different design for each product.
The ‘Yow’ brand is centred around lifestyle and health. ‘Freeno’ is aimed at a younger audience. We worked with everything from design concept to events, which were conducted around Sweden during a period of seven weeks. To find brand synergy with a cost-effective solution, we created a holistic structure for the events. This concept could then be selectively tailored to each drink.