Summer tour for NJIE


In the summer of 2019, the company NJIE wanted to market its exciting new product ‘Yow’ as well as the already highly popular drink ‘Freeno’.

Our mission was to produce a summer tour, using a different design for each product.

The ‘Yow’ brand is centred around lifestyle and health. ‘Freeno’ is aimed at a younger audience. We worked with everything from design concept to events, which were conducted around Sweden during a period of seven weeks. To find brand synergy with a cost-effective solution, we created a holistic structure for the events. This concept could then be selectively tailored to each drink.